Beyond Algorithm Aversion: The Role of Risk and Gatekeeper Aversion in AI Chatbot Adoption
Co-authored with Maqbool Dada and Brett Hathaway.
Chatbot technology can help service firms reduce staffing needs and achieve cost savings. In this paper we use online experiments to examine how people respond to chatbots. We examine when and why chatbots are underutilized and propose a simple nudge to increase chatbot adoption. Read more